Heart & Bones was a successful online yoga studio. What set it apart was it's philosophy of teaching sustainable, pracitcal yoga that could be practiced by anyone of any body shape and size.
Success comes with its own problems. Brea hit the point where she had enough students that it was time to switch off the third-party service she was using to a custom website.
Immediately after launch, Brea was saving 3% on every subscription. Followed by an increase in subscribers by 20% the following year.
Community-based fitness tracking and goal setting
Futures forecasting on steroids